Looks like SanDisk is starting to think outside the dongle! This is effectively your Personal Cloud in your pocket. And can be shared across iOS, Android devices and to PC & MAC as well. On iOS this all works well over iCloud, but having web connectivity is a must. So the two things that caught my attention on this is that it could save you from buying the iOS devices with the biggest memory, you could get away with less (£$€) and that wide area connectivity is not needed to keep all your devices sync'd up. I see the value, but have lots of questions as to how seamless this is for the user. Only answered when the review unit I have been promised arrives. I will update....