Observations from first night at CES. Attended CES Unveilled. So much IoT and I of Me stuff here, it's unbelievable to see how the enabling technologies (chips and standards) are being combined with user and sector expertise to produce everything from networked tape measures to pool thermometers. Oh yes, and we have moved from plants that tell you when they need water (via Twitter) to plants that water themselves! Lots of fashion and jewellery stuff as the technology becomes small enough to be inside just about anything with all the heavy lifting, analysis and connectivity happening in the mobile phone or on the Net via WiFi. The meek and the sleek are about to inherit the earth (from the geek)! My first impressions were not wrong. This turned to be a very interesting and enlightening week!
For me, the hit of CES 2015 and the most significant announcement this year was the collaboration between Misfit and Swarovski to produce a "collection" of wearable tracker jewellery accessories that enable a Swarovski brand fan to wear the tracker device in all aspects of their daily routine, yet never look out of place or the least bit geeky. A lilac-colored crystal version to be released later in the year will have a multifaceted crystal face that harnesses the sun's energy, feeds it into embedded solar panels, and powers the device. Swarovski says you can charge with almost any light source, and only 15 minutes will ensure that the device never needs recharging. All very impressive technologically, but most women will buy the Shine because it’s a beautiful Swarovski crystal (with hidden functionality). They will then buy the practical workout band plus other pieces of jewellery that can house the Shine crystal for daily leisure activities, work routine or for evenings out. BTW, the jewellery looks good and some can be worn without the Swarovski Shine in them as well. See their promotional video here. Noticeably different than most videos produced describing fitness trackers!
Another example of a Fashion Brand with a strong market following partnering with one of the leading wearable technology companies. I wrote this up last year as the Martian Notifier because of it's styling and functionality and have been wearing it for quite a while because it looks like a normal watch, but has valuable functionality hiding inside. Adding the Guess styling and brand to the equation could be a winner. GUESS CONNECT, Powered by Martian. Looking forward to trying one of these!