Just a few very cleverly designed bits of plastic, but turns an iPhone into a full function camera rig. You don't even need a camera bag for this one, just a pocket or two. olloclip Studio is the combination of an all-new, more protective case design that incorporates an integrated rail mounting solution and a series of mobile photography accessories. Great for the explorer/adventurer in you that wants to capture the scene and sounds wherever you go but also potentially, all one needs to become a full fledged blogger or news reporter. Great for interviews with a mike and wide angle lens on board your iphone. Case and accessories work together the moment you pick them up so you can focus on capturing the opportunity in front of you and not on building a rig. olloclip Studio is comprised of the new protective Studio Case to withstand most accidental drops. It also includes an innovative mounting system for standard accessories - mono/tripods, lighting/flash, microphones, plus a portfolio of olloclip macro, wide angle, fisheye and telephoto lenses. Nice one olloclip. You Caught My Eye again this year!