Couch potatoes are a dying breed. People are just not sitting in one place long enough to view content these days.
At the Innovation City exhibition at Mobile World Congress this year there certainly were a lot of Swivel Chairs and there was a queue to sit in them. Mostly to view 3D360º content of all types. Everything from games, roller coaster rides to real live video content shot in 3D360º.
An unbelievable Interactive Entertainment experience!
The technology is now with us and very cheap if you add your own Smartphone as the screen.
Unlike couch potatoes and movie goers, they were not all looking in the same direction! Up, down and all around. The swivel chair is a must as without it, a sore neck results!
So my new term for viewers of virtual and real 3D360º content is "Swivel Chair Potatoes".
Pay attention Broadcast, TV and movie industry players! This is a new kind of compelling content for you to monetise. Think news, sports, travel, documentaries, reality shows and lots more...
13 March 2015 - I have been an outspoken advocate of Augmented Reality needing to be a Five Senses experience simply because our 'reality' experience involves all five, 24/7. I have been working with a stealth start up in the process of bringing context driven fragrance and scent dispensing into the wearable technology space. More on that sometime soon :-)
As a followup to the Wearable Technology Show this past week, I met with Adrian David Cheok, Professor of Pervasive Computing at City University London and Founder and Director of the Mixed Reality Lab in Singapore.
He introduced me to Scentee, a scent spraying APPessory to iOS and Android Smartphones. A bit large to fit in your pocket, but not bad for a first pass at producing smells on demand or remotely over long distances.
Scentee also is the technology for an Oscar Meyer Bacon campaign that made the technology and an APP called "Wake Up and Smell the Bacon" available to lucky contest winners.
Basically when your alarm on your phone goes off, it makes the sizzling sound and produces a puff of the smell of Bacon to get you interested in actually getting up and cooking some!
This all Caught My Eye and my Olfactories!
It's a start...
More to come! Watch this space!
Starting now (March 2015), the "Connected Watch" (aka, Smart Watch) sector will be dominated by existing watch brands that know their customers well and they will now add appropriate features and applications in their next models. Partly because it's the next value add they can make to their products and simply because they can - the electronics fit in without changing the profile of their products, they know what features would turn on their brand fans next and their consumer base all have smartphones.
These brands, plus a precious few - Apple, Pebble, Martian and a few other "Smart Watch" pioneers will be the dominant players in this category going forward. (R.I.P. to most of the others)
Other notable evidence - Guess Watches with Martian inside. Swarovski Shine with Misfit Shine hiding inside their latest jewellery collection.
Another example of a Fashion Brand with a strong market following partnering with one of the leading wearable technology companies. I wrote this up last year as the Martian Notifier because of it's styling and functionality and have been wearing it for quite a while because it looks like a normal watch, but has valuable functionality hiding inside.
Adding the Guess styling and brand to the equation could be a winner.
GUESS CONNECT, Powered by Martian. Looking forward to trying one of these!
It was inevitable - connected marital aids. I can't really expand on this too much, but I think if I describe some of the functions, you will be able to take it from there. I must admit, the person at the booth certainly understood the use cases!
Stimulation in cadence to heart rate, music, various settings, etc. etc. etc.
Plus remote control stimulation. The world is your oyster! This is definitely a notable step up from the CuteCircuit Hug Shirt!
A family of products to help you stay healthy.
And valuable data for medical diagnosis as well. All from the convenience of your bathroom.
Compare that to what your doctor has to go through to get the same or even a subset of these results.
The Scanadu Scanaflo™ will test for levels of glucose, protein, leukocytes, nitrites, blood, bilirubin, urobilinogen, microalbumin, creatinine, ketone, specific gravity, and pH in urine.
Scanaflo™ is a urine test kit that will empower people to monitor their health at home. It is designed to give early information about liver, kidneys, urinary tract, or metabolism.
Simply expose the 'paddle' to urine sample, wait a minute for sensors to change colour, photograph results and iPhone App completes and records the results!
This information could be particularly effective for pregnant women, seniors, diabetics, and people who have just started taking medications. A smartphone app guides you through the test procedure, automatically processes the test results, stores them, and explains them.
Scanadu first introduced this and it Caught My Eye last year at CES, but got to use one this year.
As if it is reading your mind, the Scanadu Scout™ provides valuable data about your body. All that information just by placing it on your forehead. Takes about 10 seconds. Imagine all the possibilities.
Holding the Scout between thumb and forefinger, touch the sensor edge to your temple and it measures your temperature, heart rate, blood pressure and oxygen levels. This takes about 10 seconds!
Innovation from Scanadu ready to ship for users in clinical trial - me included, so more on this as it progresses.
Oh, yes and a new product, Scanaflo urinalysis unit also Caught My Eye (separate entry)