Fashion with Function - The Swarovski Shine Collection
For me, the hit of CES 2015 and the most significant announcement this year was the collaboration between Misfit and Swarovski to produce a "collection" of wearable tracker jewellery accessories that enable a Swarovski brand fan to wear the tracker device in all aspects of their daily routine, yet never look out of place or the least bit geeky.
A lilac-colored crystal version to be released later in the year will have a multifaceted crystal face that harnesses the sun's energy, feeds it into embedded solar panels, and powers the device. Swarovski says you can charge with almost any light source, and only 15 minutes will ensure that the device never needs recharging.
All very impressive technologically, but most women will buy the Shine because it’s a beautiful Swarovski crystal (with hidden functionality).
They will then buy the practical workout band plus other pieces of jewellery that can house the Shine crystal for daily leisure activities, work routine or for evenings out.
BTW, the jewellery looks good and some can be worn without the Swarovski Shine in them as well. See their promotional video here.
Noticeably different than most videos produced describing fitness trackers!